Instagram if You’re Happy, Tweet Sans Photo if Not

What is your goal when taking up photos of your selfies to Instagram? Is it to display your mood and emotion or how are you feeling today? Why post it on Twitter and Instagram?


Based on Chute, a new study from San Francisco-based content marketing start-up, that eventually photos will show happy and fuzzy feeling like what most users post on their Twitter and Instagram. The team discovered that photo posts are four times more likely to carry positive sentiment compared with those text tweets. While most text tweets are two-and-a-half times contained negative sentiment in contrast with the photo posts.


Chute studied the sentiment on Instagram and Twitter’s photo and texts that mentioned 30 major brands like Nike, McDonald’s and Delta.


 The result shows that out of 100 photos about Nintendo that Chute analyzed, 95% were positive, 2% were neutral and 3% were negative. But the tweets that mentioned Nintendo revealed, 27% positive and 76% were neutral and 7% were negative.


Chute co-founder Ranvir Gujral, said that “It’s really easy to tweet that your flight is delayed. It’s somewhat harder to Instagram that.


In addition, almost all consumers are aware that customer-service representatives increasingly are reacting to complaints posted on Twitter, which confirms the platform as a place to air complaints, he says.


So far, photos naturally provide themselves to having an aspirational quality. “If I take a selfie in a new outfit from J. Crew, and I post it on the Internet, we consider that positive sentiment. But if I were to tweet about it, for the message to be positive, I would have to say I love my new outfit,” Gujral says.


Photos on social media network are actually good target for research because it tells us more about the new face of current generation.