With Amazon and Twitter’s partnership, users of both websites can now obtain exclusive privileges such as the ability to shop using their Twitter accounts. If you will spot a particular product from an Amazon link on Twitter, you can add things on your shopping carts by just twitting back the hashtag #AmazonCart.
First, your Twitter account must be connected to Amazon by signing in at amazon.com/AmazonCart. If you respond to a link, the item will appear in your cart the next time you visit Amazon’s site. A notification will be sent to your email and in a reply to your tweet from @myAmazon that the product your add in to your cart has already been processed.
But if you have no account on both sites and you will still send an #AmazonCart tweet, a reply will be sent to you telling that a particular service should be set up for you to use the application. For the meantime, this will be available in U.S and U.K only using the hashtag #AmazonBasket.
Hashtag system is can also be a public broadcast of what you wish to buy and also an Amazon advertisement that you create using your own tweets. It is a lot easier to use and visible in your page.
“Twitter collaboration isn’t about turning customers into promotional machine, though,” said by Amazon spokeswoman Julie Law.
But Lightning Deals, which is one area of Amazon’s online storefront that doesn’t work suitably with #AmazonCart or #AmazonBasket. Amazon will offer products at a discounted price from time to time under this promo. But if you tweet to Lightning Deal with the specific hashtag from U.S or U.K, your product will not get into your cart. The promotion is exemptionaly last for only a certain period of time. It’s limited on a certain quantity.
“There’s a public nature to social media, particularly with Twitter—which doesn’t have the barriers of other social media tools,” Law said “We have a significant number of customers who use Twitter, and a significant number of affiliates who use Twitter, too.” Both parties, she said, already share Amazon links on Twitter all the time. “So to be able to allow customers to add something to their Amazon cart without leaving Twitter was sort of a logical step,” Law added.